A British publication for the journalism industry has launched a campaign to expose the duopoly of Facebook and Google, and stop the two destroying the UK journalism industry.
Press Gazette, a publication that has focused on journalism issues for over 50 years is seeking a fairer deal between news publishers and the internet giants that will better reward the creators of the content that the two platforms rely on.
“We want Google and Facebook to become more responsible digital citizens, acting in a way that allows diverse digital news sources rather than gorging themselves on all the available digital advertising in a way which will lead smaller players to starve,” said editor, Dominic Ponsford, who questioned why the two internet giants receive special treatment over British news publishers.
“Imagine if two news publishers dominated digital media in the way that Facebook and Google do,” he said. “The Government would not allow such a duopoly to stand. Campaigners would call for them to be broken up in the name of media plurality.
“Yet by 2020 Google and Facebook are expected to take 71 per cent of all the money spent in the UK on digital advertising, according to a report by analysts OC&C.”
The Press Gazette has launched a petition for people to register their concern.
Ponsford said that while news publishers are using digital channels more effectively than ever to reach their audiences, the advertising share they enjoy is continually being eroded by Facebook and Google.
“The effect of this can already be seen and is devastating for both the news industry and for society in general,” he said. “To add insult to injury, Google and Facebook are masters at avoiding paying tax in the UK on their vast profits.
“Journalism, which is broadly a social good, is being replaced by entities which have little responsibility and are complicit in creating a good deal of harm by distributing misleading and extremist content.”