Facebook says advice on how to spot fake news will solve the problem of its users being fooled by the phenomenon.
The social media giant will target users with an advertising campaign over several days linking to an article in its help section.
But experts remain doubtful of the campaign’s impact, especially as it will only be promoted through a short-term advert.
Digital journalism lecturer at City University, Tom Felle said: “Until Facebook stops rewarding the architects of fake news with huge traffic, this problem will just get worse.”
BBC’s technology correspondent, Rory Cellan-Jones agreed.
“It will only be there for three days and one has to suspect that it will be read in the main by people who are already suitably sceptical about hoaxes and propaganda,” he said. “I’m not convinced that this will be seen as a game changer in the battle to make Facebook a place you go to find the truth, rather than wallow in your friends’ prejudices.”